Built on 30 years of real-world execution.
I've spent my entire career in the trenches of consumer durables distribution — not in boardrooms making PowerPoints, but on the ground building networks, negotiating with dealers, and launching products that capture market share.
From my first role as a sales executive at Eureka Forbes to managing Samsung's product portfolio in the Middle East to founding my own distribution company, every experience has deepened my understanding of what it truly takes to build a distribution engine that works.
Hands-On Operator
I don't just advise — I've personally managed delivery to 900+ outlets, negotiated with suppliers, and built a company from zero to ₹4.5 Cr serving a population of just 15 lacs.
Multi-Market Expertise
Deep operational experience in India, Qatar, and Oman means I understand both South Asian and GCC markets — regulations, consumer behavior, and channel dynamics.
Brand-Side Credibility
Having worked for Samsung, Sharp, Sanyo, Whirlpool, and other global brands, I understand both sides of the principal-distributor relationship.
The journey.
2023 — Present
Lucknow
Head of Operations
Celestas Innovations
- ·Managing daily operations for a B2B company specializing in audio-video solutions
- ·Delivering solutions for government tenders and B2B projects
- ·Building reputation as a reliable industry expert with deep product knowledge
2016 — 2023
Lucknow
Founder
TFM Associates
- ·Built the company from scratch to INR 4.5 Crore turnover
- ·Managed product delivery to 900+ retail outlets
- ·Revolutionized local supply chain with innovative delivery strategies
2013 — 2016
Muscat, Oman
Product Manager
SARCO (Samsung)
- ·Managed diverse portfolio: refrigerators, washing machines, vacuum cleaners, microwaves
- ·Reduced stock levels from 120 to 60-75 days while maintaining sales growth
- ·Optimized slow-moving inventory through strategic negotiations
2010 — 2013
Mumbai
Product Manager
PE Electronics
- ·Growth path: Brand Manager → Product Manager (Pan India)
- ·Directed branch-wise planned volume and drove product visibility
- ·Managed pricing strategy and competitor analysis across India
2009 — 2010
Doha, Qatar
Product Manager
Almuftah Trading (Sharp)
- ·Successfully relaunched LCD product line
- ·Captured 5% market share within just 5 months
- ·Achieved budgeted gross margin of 15% with 2% increase YoY
2007 — 2009
Muscat, Oman
Product Manager
GENETCO (Sanyo)
- ·Relaunched LCD achieving 15% market share within 10 months
- ·Revamped microwave lineup achieving 9% market share in 9 months
- ·Secured extended credit terms from Sanyo headquarters
2006 — 2007
Lucknow
AGM — Sales
Sanyo-BPL Pvt Ltd
- ·Reestablished the eastern UP branch
- ·Achieved 65% network reach in just three months
- ·Focused on inventory management and reducing receivables
Earlier career includes roles from sales executive to business manager at Eureka Forbes, Modi Hoover International, Sansui, Electrolux-Voltas, and Whirlpool India.
Brands I've built with.
Samsung
Product Manager — Home appliance portfolio
Sharp
Product Manager — Relaunched LCD line in Qatar
Sanyo
Product Manager — Built market share in Oman
Whirlpool
Business roles in India operations
Electrolux-Voltas
Early career business development
Eureka Forbes
Direct sales and distribution
Sansui
Product management
Videocon
Brand representation in GCC
BPL
Sales leadership for UP branch
PGDBA
Institute of Productivity and Management, Meerut
B.Com
Meerut University, Meerut
Let's put this experience
to work for you.
Whether you're entering a new market or optimizing an existing distribution network, I can help you move faster with less risk.
Schedule a Consultation