Distribution & Market Entry Consultant

We help brands
conquer markets.

30 years of building distribution networks, launching products, and capturing market share for the world's leading consumer durables brands — across India, Qatar, and Oman.

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Samsung
Whirlpool
Sharp
Sansui
Electrolux
Eureka Forbes
Videocon
BPL
Samsung
Whirlpool
Sharp
Sansui
Electrolux
Eureka Forbes
Videocon
BPL
30+

Years of Experience

900+

Retail Outlets Managed

3

Countries Operated In

15%

Market Share in Months

Alok Kapoor

Alok Kapoor

Distribution & Market Entry Consultant

About

Three decades of
market mastery.

From building Samsung's product strategy in Oman to founding a INR 4.5 Crore distribution company in India, my career has been defined by one thing: turning brands into market leaders through exceptional distribution and go-to-market execution.

Having worked across India, Qatar, and Oman with brands like Samsung, Sharp, Sanyo, Whirlpool, and Electrolux, I bring a rare combination of local market knowledge and international business acumen to every engagement.

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Markets

Operating across borders.

Deep on-the-ground experience in consumer markets across South Asia and the Middle East.

India

India

Lucknow · Mumbai · Delhi · Pan India

Pan-India distribution expertise across 50+ cities, from metro markets to tier-3 towns.

Oman

Oman

Muscat · Sohar · Salalah

Hands-on experience managing Samsung and Sanyo product portfolios across the Sultanate.

Qatar

Qatar

Doha · Al Rayyan · Al Wakrah

Successfully relaunched Sharp product lines, capturing 5% market share in 5 months.

Track Record

Results that speak.

120 → 60 days

Stock Level Reduction

Reduced inventory stock levels from 120 to 60-75 days for refrigerators, washing machines, and other categories while maintaining sales growth.

₹4.5 Cr

Company Built from Scratch

Founded TFM Associates and scaled it to a INR 4.5 Crore turnover, personally managing distribution to 900+ retail outlets.

15% share

LCD Relaunch in Oman

Successfully relaunched Sanyo LCD line in Oman, achieving 15% market share within just 10 months through strategic repositioning.

5% in 5 months

Sharp LCD Launch in Qatar

Relaunched the Sharp LCD product line in Qatar, capturing 5% market share within 5 months through targeted channel strategy.

Process

How we work.

01

Discovery

Deep dive into your product, market goals, competitive landscape, and existing distribution infrastructure.

02

Strategy

Data-driven market entry or distribution plan with clear milestones, channel mix, and financial projections.

03

Execution

Hands-on implementation — partner onboarding, logistics setup, product launches, and team training.

04

Optimize

Continuous performance monitoring, margin optimization, and strategic adjustments for sustainable growth.